EFFECTUAL CONCEPTS.

A yacht club wanted to decorate their walls with some images which might resonate with the competitors in an up and coming event. TVN came up with six sketches in pen. They liked them so much we suggested we could colour them in for a fee much less than doing final art. They loved working with us. 

The editor of Sports Driver magazine asked for ideas (as editorial illustrations) depicting the collaboration between McLaren's engineer and designer. Some of the material the editor provided was photocopied and composed in such a way to fit an idea we came up with. With a brush stroke we linked these two men in their own thoughts. 
TVN came up with a some concepts to illustrate (explain) how our lives can be shaped by our perception of things. Far-fetched ideas often come by means other than the 5 natural senses. This is called 'extrasensory perception.' It comes from the faculty of the imagination and stimulates our ability to reason, discern and perceive what's our unique point of view. TVN.
21 images of women who shaped many generations by their character and behaviour were captured by TVN in a 3 minute video as a prelude to the book, 'Many Daughters'. Our response to ideas is often the result of critical thought which actually forms ideas, visions and ultimately our behaviour. ​​​​​​​
An industrial designer entered into a collaboration with Greg Taylor and TVN to explore the concept of a steel fabricated home for the Australian bush. Here's what his first thoughts looked like and became the 1st generation of 'the Bushome.' (Effective Concepts Pty Ltd.) He saw it, we draw it. 

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PLAN VISUALLY.
ESTABLISH THE FIRST STEPS OF YOUR PLAN BY UNDERSTANDING WHAT'S AT THE END OF IT.
Here's some first thoughts that that occurred to a diverse clientele so they could plan what to do next.
Inception
VISUALISE
GAIN CONTROL OF YOUR IMAGINATION AND SEE IDEAS DEVELOP PROFICIENTLY.
Turn your thoughts and intentions into a visual explanation of what you are hoping to achieve.
CONCEPTUALISE.
GET YOUR IDEAS ACROSS WITH UNFORGETABLE IMAGES SO EVERYONE WILL REMEMBER THEM.
Brief the whole crew with TVN's brilliant story boards or key frames so everyone will see what you mean
IDEAS ARE CURRENCY.
GET ANALYTICAL AND PRACTICAL AND IDENTIFY THEIR INHERENT VALUE.
When an evaluation of a new idea, new product, or project is being discussed, TVN proficiently produces a perspective that meets every one's point of view.
IDEAS ARE ELUSIVE.
OWN THEM, MAKE THEM YOURS BEFORE SOMEONE ELSE DOES.
Because ideas are predictive, they can be very valuable intellectual property. Creatives own their ideas as quickly as they can describe them.
IDEAS THAT WORK
TVN IS THE SHREWD MANAGEMENT OF IDEAS SO YOU KNOW WHAT TO DO NEXT.
Due to the ability of the imagination to come up with ideas it can simultaneously show you how to action them.
INCENTIVISE
YOUR FIRST THOUGHTS OFTEN CONTAIN EVERY REASON TO START DEVELOPING AN IDEA.
The best time to influence the outcome of an idea is 'beforehand.' TVN is a proficient, creative process that provides preemptive knowledge of what not to do.
TVN IS THE ART OF START.
'THE MOST EFFECTIVE COURSE FOR AN IDEA BEGINS BY DRAWING IT.'
The language of the imagination is imagery. TVN clearly and beautifully explains whatever it has to say.
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