EFFECTUAL CONCEPTS.

A yacht club wanted to decorate their walls with some images which might resonate with the competitors in an up and coming event. TVN came up with six sketches in pen. They liked them so much we suggested we could colour them in for a fee much less than doing final art. They loved working with us. 

The editor of Sports Driver magazine asked for ideas (as editorial illustrations) depicting the collaboration between McLaren's engineer and designer. Some of the material the editor provided was photocopied and composed in such a way to fit an idea we came up with. With a brush stroke we linked these two men in their own thoughts. 
TVN came up with a some concepts to illustrate (explain) how our lives can be shaped by our perception of things. Far-fetched ideas often come by means other than the 5 natural senses. This is called 'extrasensory perception.' It comes from the faculty of the imagination and stimulates our ability to reason, discern and perceive what's our unique point of view. TVN.
21 images of women who shaped many generations by their character and behaviour were captured by TVN in a 3 minute video as a prelude to the book, 'Many Daughters'. Our response to ideas is often the result of critical thought which actually forms ideas, visions and ultimately our behaviour. ​​​​​​​
An industrial designer entered into a collaboration with Greg Taylor and TVN to explore the concept of a steel fabricated home for the Australian bush. Here's what his first thoughts looked like and became the 1st generation of 'the Bushome.' (Effective Concepts Pty Ltd.) He saw it, we draw it. 

You may also like these projects.

ANTICIPATE.
ESTABLISH THE FIRST STEPS OF YOUR PLAN BY CLEARLY UNDERSTANDING THE END OF IT.
First thoughts give creatives a quick look up ahead to see what might work to stimulate the thought process.
Inception
VISUALISE.
GAIN CONTROL OF YOUR IMAGINATION AND PRODUCE WELL THOUGHT-THROUGH IDEAS.
Turn your thoughts and intentions into a visual explanation of what you want to achieve before you do anything else.
CONCEIVE.
GET YOUR IDEAS ACROSS WITH IMAGES THAT BEGAN AS SEED STORED IN YOUR MEMORY.
Brief the whole crew from TVN's brilliant concept illustrations so everyone will see the end of what began as a mere thought.
ACTIVATE.
'THE MOST EFFECTIVE COURSE FOR AN IDEA BEGINS BY DRAWING IT.' TVN IS THE ART OF START.
The language of the imagination is imagery. TVN interprets what it has to say from the creative's perspective.
MANAGE.
TVN IS THE SHREWD MANAGEMENT OF IDEAS SO YOU KNOW WHAT TO DO WITH THEM.
Due to the ability of the imagination to come up with ideas it can simultaneously show you how to manage them.
EVALUATE.
IDEAS ARE ELUSIVE. ASSESSS THEIR VALUE BEFORE SOMEONE ELSE DOES.
Because ideas can predict the outcome of critical thought TVN assists creatives by identifying the inherent value of their ideas virtually as soon as they can describe them.
INCENTIVISE.
YOUR FIRST THOUGHTS OFTEN CONTAIN EVERY REASON TO START YOUR OWN IDEAS.
The best time to influence the outcome of an idea is 'beforehand.' TVN visually provides the knowledge of what to do next.
INTERPRET.
TVN IS A CREATIVE PROCESS THAT INTEPRETS CREATIVE IDEAS SO YOU KNOW WHAT THEY MEAN.
The language of the imagination is called 'imagery'. Many creatives from diverse backgrounds use TVN to visually interpret what their ideas mean.
Back to Top